Naked 100 UAE

Naked 100 is a long-established Californian e-liquid brand known for short ingredient lists — usually two or three fruits kept clearly separate, rather than layered dessert mixes. It is one of the larger single-brand ranges on the site.

What's in this range

Thirty-nine products, all from Naked 100, split between freebase e-juice bottles and the Naked 100 Salts line for pod devices. Fruit mixes make up most of the collection — Lava Flow, Hawaiian POG, Amazing Mango, Really Berry, Strawberry Pom and Melon — with menthol entries such as Arctic Air and the Cuban Blend tobacco line alongside them. Several of the fruit mixes appear twice, once plain and once in a cooled version.

How to choose

The naming is worth decoding before you order. A bracketed name or an “Ice” suffix marks the cooled version of an existing mix: Strawberry Pom (Brain Freeze) is cooled Strawberry Pom, Melon (Polar Breeze) is cooled melon, and Lava Flow Ice is cooled Lava Flow. The fruit underneath is unchanged. The second thing to check is the line. Bottles marked Salts are mixed for refillable pod systems with high-resistance coils; the plain Naked 100 bottles are freebase and intended for sub-ohm tanks. The two labels look near-identical on the shelf, which makes this the easiest mistake to make with the brand.

Delivery in the UAE

Same-day delivery in Abu Dhabi and next working day across the rest of the Emirates. Free delivery on orders of AED 300 or more. Sold to adults aged 18 and over only.